Saturday, October 21, 2017
Quick Q&A

Quick Q&A

LABELS AND TAGS?

Labels and Tags? You should have labels and tags of products that you have listed for sales. Products with no tags and labels are viewed as samples, and should be priced as such. It might...

When should I start promoting and marketing?

When should I start promoting and marketing? Time to look in the mirror! As a new designer you are wearing multiple hats! As a business owner you should never stop promoting your brand, you will...

CUSTOMER SERVICE IS ALWAYS A PRIORITY…

  Customer service is always a priority… Customers are the backbone behind the brand. With emerging designers you don’t yet have a team and you are often wearing multiple hats. Yes this is how many start...

Are free Marketing/Promotional gifts needed?

Are free Marketing/Promotional gifts needed? Yes it’s needed… Marketing and Promotional gifts are great for spreading brand awareness, something as simple as a pen with your logo is a constant reminder of your brand.  Gifts are...

How important is packaging?

How important is packaging? Packaging is important with that being said the first thought is; “It’s going in the garbage” Maybe… However presentation is everything, you can provide proper packing at minimal cost. The product...

How About a Pop up Shop?

How About a Pop up Shop? Pop up shops are a great way to give your brand exposure and have your products in stores. You can test out new products to see what will sell...

Are no returns ok?

Are NO RETURNS OK? Hmm… It’s ok to have no returns especially if something is custom made. But there are some ground rules to make that harsh rule effective. If your product is not returnable...

USING ANOTHER BRANDS PRODUCT AS YOUR OWN…

Using another brands product as your own… Please … this is a NO!  As you get creative and think of new things for your brand you may want to try to alter/cut/paint etc. on anything...

SHOULD DESIGNERS HIDE THEIR IDENTITY?

Should Designers hide their Identity? So you have a clothing line and most brands have an "About" page in-regards to the designer and or what the brand is about. Often times the "About" page gives...

Should I be on Social Media?

Should I be on Social Media? Brands should be on social media! I haven't seen any major retail brands that are not on social media. If bigger brands are on so should you. Social media...

Should Brands have a Blog?

  Should Brands have a Blog? Brands should have a blog! Blogging is a very effective way to engage with customers or potential customers. You can use this platform to showcase up and coming events or...

Can celebrity campaign help or hurt?

Can celebrity campaign help or hurt? Celebrity Campaigns can definitely help your brand but you have to be ready to reap the benefits. Doing things premature can certainly hurt if not cost in the long...

How many products should I start with?

How many products should I start with? This questions is simple yet there are no perfect answers. As each brand varies in customers, sales, growth etc. For a newly developed brand with little to no...

Working with Bigger vs Smaller Blogs,

Working with Bigger vs Smaller Blogs, Bigger vs Smaller Blogs, Its good to work with both as there are different audiences, with bigger blogs you have more traffic and potentially less engagement with small blogs...

How to Work With Bloggers?

Big fashion brands are working with bloggers and Influencers, so how can Emerging Designers do the same?   “You can work with bloggers on a small budget or even no budget.”   Gifts … Sponsored Post … Product...

... Saphrona Nicole @ Fashion Week ...

FGNYFW 10 year Anniversary

FGNYFW 10 year Anniversary Instagram - @fgnyfw Fashion Gallery always have their venue decorated very chic and beyond fashionable with fresh flowers. For their 10 year anniversary...