It seems like all major department stores are doing collaborations, JCP has jumped on board with L’Amour Nanette Lepore for JCPenney: (Everything’s Under $50) This line will debut in February, It’s geared towards teens age 13-19 but who cares, you know I’ll be checking it out.
The inspiration for the line came from Lepore’s 14-year-old daughter Violet. The designer says she’s wanted to put out a juniors line for a long time, and the collaboration with JC Penney allows her to do that at the right price point–the entire line clocks in at under $50. She knew from day one she wanted Violet involved. “I really want to please her,” Lepore said. “When I come home with things and she doesn’t like them, it’s like a dagger to my heart.”