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Designer – Soma
Location – New York

Chic, beaded, unique footwear for the fashion conscious

Soma is a global footwear brand that launched its U.S. division in 2016. Each pair is hand embroidered/hand sewed. Soma was founded by designer Samia and Mashal, the brand was launched in New York earlier this year. Soma mixes Eastern flavors with high fashion style. For background, Mashal is a shoe lover, who has also acquired an appreciation for art over the years, with an eye for discovering one-of-a-kind pieces. For her, fashion doesn’t have to be intimidating or serious, it can be fun and anyone can look and feel fabulous. As her passion and flair for style evolved so did her career. After more than 5 years of working in the Communications industry, Mashal decided to channel all of her experience toward a new venture that’s when Soma U.S. was founded. Mashal went forward with two things in mind; re-inventing the traditional shoe, and taking it to the American market would revive the dying art of handicrafts in South Asia, and helping the local industry in maintaining its livelihood by financially supporting the local craftsman.

Soma is not just another fashion brand, but a movement that connects the cottage industry artisans from South Asia to the western fashion world. Each piece, like art, is exclusive and handmade by artisans world-renowned for their precise hand stitching, creativity, and passion. The brand prides itself on quality and the collection is cleverly designed for everyday comfort and style.

Soma is an upbeat, sexy and sophisticated take on women’s shoes

Soma
Photo – https://www.etsy.com/shop/shopsoma
Soma
Photo – https://www.etsy.com/shop/shopsoma
Soma
Photo – https://www.etsy.com/shop/shopsoma
Soma
Photo – https://www.etsy.com/shop/shopsoma
Soma
Photo – https://www.etsy.com/shop/shopsoma
Soma
Photo – https://www.etsy.com/shop/shopsoma
Soma
Photo – https://www.etsy.com/shop/shopsoma
Soma
Photo – https://www.etsy.com/shop/shopsoma
Soma
Photo – https://www.etsy.com/shop/shopsoma
Soma
Photo – https://www.etsy.com/shop/shopsoma
Soma
Photo – https://www.etsy.com/shop/shopsoma
Soma
Photo – https://www.etsy.com/shop/shopsoma
Soma
Photo – https://www.etsy.com/shop/shopsoma
Soma
Photo – https://www.etsy.com/shop/shopsoma
Soma
Photo – https://www.etsy.com/shop/shopsoma
Soma
Photo – https://www.etsy.com/shop/shopsoma
  • Each piece, like art, is exclusive and 100% hand embroidered/hand sewed
  • Effortlessly blends East and West fashion style identities to cater to high street fashion
  • Cleverly designed for every day comfort and style
  • Note that there is no right and left shoe when new. The shoes will mold and conform to the exact shape of your feet. You create a custom right and left shoe when you break them in
To read more, see and shop head over to Soma

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