Working with Bigger vs Smaller Blogs,
Bigger vs Smaller Blogs,
Its good to work with both as there are different audiences, with bigger blogs you have more traffic and potentially less engagement with small blogs it’s more intimate and more engagement with their audience. But both gives you exposure, the bigger the blog the more it will cost to work with the blogger.
It’s always GREAT to work with Bloggers because people are interested to see what they have to say. They have their own traffic/audience who checks their timeline daily. Each blogger has their own style and brings something different to the table. What’s good about that is in today’s market it’s about STYLE. Customers don’t often know what to do with an item, they might love it but isn’t sure how they would incorporate it in their closet. With online shopping you can see but can’t touch and try on an item, with that said it’s about relying on photos to help boost the purchase. What better way than bloggers and influencers putting their own spin on your pieces and showing a different perspective than how you would market with your look book. It’s also real people and not paid models with air brushed photos. You’re also getting feedback for your brand from real potential customers. Let’s face it the cost of multiple photo shoots and multiple models is expensive.
Quick Q&A is simply a guide, ultimately you must make the decisions that is right for your brand as each brand is different and have their own journey.